Floatley may just be the undergarment industry's best-kept secret. When I opened up my package from the startup, I couldn't believe how soft they were. I mean truly cozy, thanks to their signature brushed fabric. At $10 a pair, or $25 for three, the price is definitely right. Plus, the matching wire-free bras in the same brushed fabric come in at just $35 each, making for an affordable set with a high-end feel.